Overdose Detection Saves Lives

Creating a doorway to a world where every overdose is detected and reversed

Doorway Services

Go-to-Market Strategy

Brand Refresh

Website Redesign

Brand Activation


Brave is a harm reduction tech startup. Their original brand and website were created in 2017, when the company was just an idea. Quick growth and constant iterations over the next five years resulted in a disjointed, disconnected, and outdated experience. The brand failed to reflect all that Brave had become. And the website was creating confusion for people who were trying to figure out what their products were all about.


Brave and Doorway Creative partnered together to reimagine Brave’s strategy, brand, and website. We dove deep to understand Brave’s technology and mission so we could create a doorway to a world where every overdose is detected and reversed.

The Work

Transform the Brand

A mission-forward identity that fully encompasses the heart of the Brave brand.

Get Crystal Clear on the Strategy

A refined strategy that captures the problem Brave addresses, identifies the stakeholders who care, and positions Brave’s tools as a new solution.

Renovate the Website

An intuitive website that quickly communicates what Brave does and makes it easy for people to find the information they’re seeking.

“[Doorway] exceeded our expectations. The outcome was definitely exactly what we were hoping for and dreaming might be possible. So we’re all thoroughly delighted.”

Gordon Casey, Founder and CEO, Brave

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“Doorway was able to get underneath Brave Technology’s mess and help us bring out and form and hone who we are. They exceeded expectations by so much, not only creating a synthesis between all of the tools, but a synthesis in Brave as a whole. That was a lot more than I anticipated we would get.”

Oona Krieg, COO, Brave

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