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PLAN website redesign project cover

Phoenix Legal Action Network

Reimagining Immigrant Justice

Services

  • Brand refresh

  • Brand messaging

  • Website content

  • Website design

  • Website development

  • Brand templates

Mission

PLAN works in solidarity with their local immigrant community to reimagine justice in Arizona. They’re guided by a vision where all immigrants and their families are safe, welcome, and valued. Their work ultimately builds autonomy and power in immigrant communities, and helps shift anti-immigrant perspectives.

Outcomes & Deliverables

  • Welcoming brand identity that reflects the organization’s community and roots

  • Accessible website that uplifts Arizona’s vibrant immigrant community

  • An interactive knowledge center to help democratize legal information

  • Easy-to-manage CMS and bilingual site translations

  • Set of brand tools and templates to fuel fundraising and development efforts

The Work

Brand Identity

Headlines — Clash
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Body Copy — Archivo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SAGUARO

Hex: #56B066
RGB: 86, 176, 102
CMYK: 51, 0, 42, 31
SUNFLOWER
Hex: #F3CA48
RGB: 243, 202, 72
CMYK: 0, 17, 70, 5
HAVASUPAI

Hex: #9AD5F2
RGB: 154, 213, 242
CMYK: 36, 12, 0, 5
PRICKLY PEAR
Hex: #E697BB
RGB: 230, 151, 187
CMYK: 0, 34, 19, 10
RED ROCKS
Hex: #D26F51
RGB: 210, 111, 81
CMYK: 0, 47, 61, 18
CREOSOTE
Hex: #1B3E25
RGB: 27, 62, 37
CMYK: 56, 0, 40, 76
SAGUARO LIGHT
Hex: #DCF5E1
RGB: 220, 245, 225
CMYK: 10, 0, 8, 4
HAVASUPAI LIGHT
Hex: #EEF9FF
RGB: 238, 249, 255
CMYK: 7, 2, 0, 0
PRICKLY PEAR LIGHT
Hex: #FFEBF4
RGB: 255, 235, 244
CMYK: 0, 8, 4, 0
RED ROCKS LIGHT
Hex: #FFF0EC
RGB: 255, 240, 236
CMYK: 0, 6, 7, 0
SUNFLOWER MID
Hex: #FFF7DD
RGB: 255, 247, 221
CMYK: 0, 3, 13, 0
SUNFLOWER LIGHT
Hex: #FFFBEE
RGB: 255, 251, 238
CMYK: 0, 2, 7, 0

Vision

We envision an Arizona where all immigrants and their families are safe, welcome, and valued.

Mission

PLAN works in solidarity with our local immigrant community to reimagine justice in Arizona.

Values

Everything we do centers on the youth we support. Four core values guide how we show up to do our work.

Centering immigrant voices—We center the voices, experiences, and needs of immigrants and their families when setting priorities and advocating for change.

Acknowledging systems of oppression—Layered systems of oppression impact immigrant justice.  We must address systemic injustice. We are equally committed to racial justice, gender justice, economic justice, and social justice.

Democratizing legal knowledge—Legal information should be accessible to everyone. For those who have been historically excluded from systems of power, the need for a lawyer is a symptom of a deeper root cause of injustice and inequity.

Walking our talk—Our values are more than just words. They’re reflected in the work we do. We ensure our policies and practices promote and reflect racial and gender equity. We commit to regularly reviewing how well we are holding true to these values.

Reimagining Immigrant Justice
in Arizona

Phoenix Legal Action Network, Arizona nature photo
A former client who received free legal representation from PLAN in the Phoenix Immigration Court
Phoenix Legal Action Network, Arizona nature photo
A couple sitting outside the Phoenix Immigration Court who received free legal support from PLAN
A large group of people attending PLAN's storytelling event to change anti-immigrant narratives
Phoenix Legal Action Network, Arizona nature photo
PLAN's program and development coordinator posing with a man from Arizona's immigrant community
PLAN's program and development coordinator posing with a man from Arizona's immigrant community

Website Redesign

Phoenix Legal Action Network design mockups

Brand Templates

Phoenix Legal Action Network design mockups
Phoenix Legal Action Network design, business cards
Phoenix Legal Action Network designs, letters signatures
Phoenix Legal Action Network designs, thank you cards
Phoenix Legal Action Network design mockups

Thank you to our collaborators

We're so grateful to the freelancers who shared their skills with us on this project:
Angel Bih headshot

Angel Bih supported the Webflow development process

angelbih.com